VIOLET SHOT ROBERTO GRECO
VIOLET SHOT
THE NEW SEPIA TRILOGY: FROM ROOTS TO PETALS
SEPIA, Olfactive Studio's new collection is born: six Extrait de Parfums whose precious and sophisticated compositions highlight the aura of exceptional and highly concentrated raw materials (20%).
Each Extrait de Parfum in the Sepia collection preludes with a raw material or an accord. The first trio created by perfumer Bertrand Duchaufour and inspired by the Land Art landscapes by photographer Martin Hill showcases Vanilla, Leather and a Chypre accord with Vanilla Shot, Leather Shot and Chypre Shot.
The second trilogy is the masterpiece of perfumer Dominique Ropion. Inspired by three Roberto Greco photographs, this floral triptych brings together olfactory and visual universes and features Iris Shot, Violet Shot and Rose Shot. Photography and fragrance echo and enhance each other. The rose, iris and violet notes showcased in each Extrait are classics in perfumery, and Dominique Ropion has succeeded in reinventing them and expressing the incredible richness of these classic ingredients. He is the root of iris in Iris Shot when a violet "leaf" note casts its magic spell in Violet Shot. The petals of rose show off their bewitching ability in Rose Shot.
Olfactive Studio engaged this true lover and master of flowers to, once again, declare his love for them: a commitment that is like a renewed pledge of trust stemming from a collaboration with Céline Verleure 24 years ago on a Kenzo perfume. That bond has never withered and neither have Roberto Greco's flowers, those eternal objects of beauty that captivate and magnetize the eye. This cast of timeless and eternally-blooming fresh flowers was made especially for the trilogy that inspired the perfumer's vision.
PerfumerDOMINIQUE ROPION
Dominique Ropion is the best known and most recognized perfumer of the 21st century. He is both a modest and a virtuoso perfumer. He creates powerful fragrances with strong personalities and celebrates floral compositions.
He was born and raised in Paris. Both his mother and grandfather worked at Roure, a major perfume company. He discovered the profession early on but did not devote himself to it until much later when he did an internship at Roure after completing studies in physics. The first fine fragrance he created was a success: Ysatis by Givenchy, 1984.
After a 12-year stint with Roure, he joined Jean-Louis Sieuzac at Florasynth where he worked for 10 years and created, among other fragrances, Kenzo Jungle l'Eléphant in 1995. It was during that time that he met Olfactive Studio's perfume creator Céline Verleure, who was then the International Marketing Director of Kenzo Parfums. The Sepia collection is an opportunity for the two of them to enjoy working together again after 24 years!
PhotographerROBERTO GRECO
An Italian-born Swiss citizen, Roberto Greco is a horticulturist by profession. He also studied photography and visual communication.
His photographic work is part professional and part research and the way he builds his subjects shows diligence and meticulousness.
Whether he shoots a portrait or a still life, Roberto Greco's view of the real world is filled with wonder, which translates into metaphors and flamboyant dream-like effects.
He uses light to paint a particular detail on his subject and stops time at an exact moment to give us something to contemplate.
His images are often much more complex than they appear at first glance and suggest a tremendous iconographic savoir-faire, namely as it relates to painting.
Roberto Greco does not scrimp on humorous or even cynical details that help distance his work from stereotypes and artistic references.
Text by Marco Costantini - Art historian and curator at the MUDAC
www.grecoroberto.biz/
