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Annick Menardo was born in Cannes. She inherited a green thumb and an innate attraction to scents. Annick views creation as a solitary pursuit. Her pleasure emerges and broadens as the perfume takes shape. Balancing each detail, pursuing excellence, pushing ideas to their farthest reaches, and hitting just the right target… Cultivated and instinctive, the artistic aspect of the field is what appealed to her. As precise as she is creative, what matters to her is the perfume's identity, that added element of soul that makes it truly unique.